Mazda July Sales Best Since 1993
The year 1993: nerds everywhere were just beginning their obsession with Magic: The Gathering and the understanding that “The Truth is Out There,” Jurassic Park was the biggest thing at the movies since King Kong, and a gallon of gas cost $1.11. A lot has changed over the past 21 years, which makes it all the more impressive that Mazda July sales are the best since the days of Mrs. Doubtfire and Mighty Morphin’ Power Rangers.
Mazda July sales were up 17.1 percent year-over-year with 29,238 units sold across the United States. To date, Mazda has sold 185,669 units and improved sales by 9.3 percent.
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“Mazda3, Mazda6 and CX-5 continue to show strong gains month after month as more and more customers realize the benefits of SKYACTIV TECHNOLOGY,” said Ron Stettner, vice president of sales, MNAO. “Mazda hasn’t sold this many vehicles in the month of July since 1993. A big part of that success is building the brand and showing customers that buying a Mazda isn’t buying an economy car on discount, it is buying a near-premium experience for a great value.”
The Mazda3 was the brand’s volume leader once more with 9,381 units sold, good for a 1.6 percent year-over-year increase.
The Mazda6 increased sales by leaps and bounds with 5,049 vehicles sold, good for a 6.5 percent increase and the best July for the 6 in eight years. To date, the Mazda6 is up 27.3 percent.
The CX-5 enjoyed its best July ever with 9,109 units sold, up 16.4 percent. Year-to-date, the CX-5 is Mazda’s biggest gainer, increasing on its sales through the first seven months of 2013 by 29.4 percent.
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On the heels of the revelation of the new 2016 model, the Mazda2 exploded for 2,075 sales and a 159.4 percent year-over-year increase. The popular subcompact is up 56.9 percent through the first seven months of the year.