Mitsubishi Launches MiDIGITALSOLUTIONS to Assist Dealers
Photo: Mitsubishi Motors
Mitsubishi revealed on November 18th that it’s working to expand upon its “Small Batch” marketing. To do so, the automaker is now adding MiDIGITALSOLUTIONS, which includes digital marketing solutions and services to assist Mitsubishi dealers in the U.S.
How MiDIGITALSOLUTIONS works
MiDIGITALSOLUTIONS is a simple and affordable solution for Mitsubishi dealers. The program has a straightforward enrollment process and offers options that can meet the preferences and needs of different dealers.
The digital consulting services’ aspect of the program presents dealers with recommendations, best practices, and expert strategic advice. These services help provide dealers with a high return on investment. Dealers can also have peace of mind knowing that a 100 percent reimbursement supports MiDIGITALSOLUTIONS, thanks to Mitsubishi co-operative advertising funding.
Unite Digital of Bloomfield Hills, Michigan, helps find solution providers and manages the program. Unite utilized an extensive evaluation process to identify the right program providers for dealers, while still giving dealers the ability to make decisions as they please.
Currently, certified providers consist of Team Velocity, DealerOn, Dealer eProcess, Dealer Inspire, and Dealer.com. Through Reputation.com, dealers are able to access reputation management assistance and business listings.
With MiDIGITALSOLUTIONS, the services available for dealers include trade-in tools, digital advertising, social media management, website creation and management, lead generation and management, and chat.
“MiDIGITALSOLUTIONS is intended to help every Mitsubishi dealer modernize and make the most of their digital marketing efforts, regardless of where they may be starting from,” said Kimberley Gardiner, vice president and chief marketing officer, MMNA.
MiDIGITALSOLUTIONS first launched on November 1st and has been working to further improve the car shopping experience for drivers.
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