Mopar Jeep Cherokee Trail Carver Cuts a Path All its Own at SEMA 2013
There are few automakers that get as excited about the annual Specialty Equipment Market Association (SEMA) Show held in Las Vegas as Jeep does. It gives the automaker a chance to put its vehicle’s versatility on full display through impressive customization jobs, which in and of itself is a testament to Jeep’s ability to be personalized. This year was exception, thanks to concept vehicles such as the Mopar Jeep Cherokee Trail Carver.
“The SEMA season is our favorite time of the year,” said Pietro Gorlier, President and CEO of Mopar, in a press release. “Whether you want more power at the race track, more capability in the mud, or versatility cruising beaches, Mopar is the only authentic and quality-tested answer.”
Mopar is Chrysler’s service, parts and customer-care brand, and its Jeep customizations stole the show at SEMA, especially the Mopar Jeep Cherokee Trail Carver.
Mopar took already impressive capabilities of the all-new 2014 Jeep Cherokee to the next level. The Trail Carver’s Trailhawk 4×4 package powered by a 3.2-liter V6 ensures it can tackle any terrain, and its distinct Auburn Pearl paint job makes sure it stands apart while doing so.
The Mopar Jeep Cherokee Trail Carver also boasts a wireless smartphone charger, WiFi and the Jeep Cargo Management Receiver System that comes equipped with a Mopar roadside emergency kit, Trailhawk bag and first-aid kit.
What did you think of the Mopar Jeep Cherokee Trail Carver?
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