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More Owners Ditch Luxury Cars in Favor of Trucks

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The all-new 2019 Silverado High Country interior features more passenger room, more storage space and more functionality — all the things that customers were clear they want. Every surface has been designed for function and ergonomics, from the rotary knob textures to the infotainment screen angle.

2019 Chevrolet Silverado High Country

Per CNBC, former owners of luxury vehicles are now turning to upper trim level truck models for their next ride. While the average pickup on the market today costs around $50K, upscale buyers are shelling out $70-90K or more to procure the most decked-out versions of their favorite truck.

Chevrolet gains an edge

Though Ford and Ram models are receiving their fair share of attention, so are Chevrolet’s models. The brand’s High Country trim for the 2019 Silverado is one of the most popular choices for this segment of consumers. This offering includes refined features such as available heated seats, active noise cancellation and a head-up display. Customized features, superior comfort, and the latest technology perks rank high on the list for must-have items. Chevrolet is currently struggling to keep pace with the demand for their top-of-the-line pickups, as CNBC articulates.

Chevrolet’s Silverado definitely has an advantage on the market, in terms of affordability. Even a fully trimmed High Country version costs around $70K, whereas range-topping offerings from Ford and Ram tend to cost closer to the $90K mark.

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2019 Chevrolet Silverado 1500

Attractive features of the 2019 Silverado

Owners who are currently shopping for a new luxury pickup truck should definitely consider bringing home a 2019 Silverado. Here are some more reasons to fall in love with this well-rounded ride.

  • Four available powertrain options (including a 5.3-liter V8 that generates 355 horsepower and 383 lb-ft of torque, and a 6.2-liter V8 that generates 420 horsepower and 460 lb-ft of torque)
  • An efficient 5.3-liter powertrain option with Dynamic Fuel Management (this version attains 24 mpg on the highway when equipped with 2WD)
  • Cabin perks like the Bose® seven-speaker Premium Sound System and the 8-inch touch-screen Chevrolet Infotainment 3 Premium System with Navigation
  • Available safety features like Front and Rear Park Assist, Lane Change Alert with Side Blind Zone Alert, and Rear Cross Traffic Alert

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News Sources: CNBC, Digital Trends