Navigator Continues Hot Streak, But Lincoln Sales Take a Tumble in January
Lincoln kicked off 2018 with a disappointing 27% sales drop from January 2017, delivering a total of 6,410 vehicles in the United States last month. But for one vehicle, every vehicle in Lincoln’s lineup posted a double-digit percentage loss in sales volume in January, leading to a 39.2% decline in car sales and a 19.8% decline in SUV sales.
Lincoln’s one success story in January was the all-new 2018 Navigator, which almost doubled its total sales and more than doubled its retail sales from 2017. The Lincoln Navigator was up 97.5% last month with sales totaling 1,288 vehicles, and retail sales increased 131.7% for the Navigator’s best January in a decade.
What’s more, an impressive 84% of all Navigators sold at retail were from the top highest trim levels—Reserve and Black Label—helping drive an overall $8,700 increase in transaction prices. The Lincoln Navigator Black Label commands a starting price more than $20,000 greater than the base model. The Navigator is also selling exceedingly quickly, taking just seven days to turn on dealership lots.
Related: What advantages does Lincoln Black Label offer luxury customers?
Even with the Navigator’s success, Lincoln SUV sales fell from 5,508 vehicles in 2017 to a total of 4,419 delivered last month. Lincoln MKX sales were down 38.1% at 1,811 vehicles, MKC sales were down 28.2% at 1,197 vehicles, and MKT sales were down 52.7% at 123 vehicles.
Lincoln’s car sales totaled 1,991 vehicles in January; deliveries of the MKZ were down 43.7% at 1,176 vehicles, and deliveries of the Continental fell 30.2% from 1,167 vehicles in January 2017 to 815 vehicles last month.
More from Lincoln: Four features that make the 2018 Lincoln MKZ a must-drive
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