New Holden Trax Launches in Australia
Holden this week officially puts the Trax compact SUV up for sale to customers Down Under. The Trax was originally confirmed in September of last year alongside the Acadia, Astra hatchback, Barina, and Trailblazer at a special event taking place at GM Australia Design Studios. Holden plans to launch 24 new vehicles by 2020 as it continues to shift its business model to that of an import-only line.
“With a 25% increase in sales, Trax resonated well with customers in 2016, and now with a stylish new design and advanced technology, there’s even more to like,” said Peter Keley, Executive Director, Sales. “We know that Trax customers live much of their lives through their smartphones, so it was important to us to ensure Apple CarPlay and Android Auto phone projection was available in Trax—the only vehicle to offer it in the small SUV segment.”
Features available for the new Trax LS include a 1.4-liter turbo engine available and front and rear disc brakes, both available for models equipped with automatic transmission. The Trax LS also adds projection headlamps with daytime running lights and Apple CarPlay and Android Auto capability.
The Trax LT adds a new interior trim, sunroof, Passive Entry and Push Button Start, and DAB – Digital Radio. The Trax LTZ adds LED taillamps, turn signal indicators on wing mirror, 3.5-inch TFT driver information display, Side Blind Zone Alert, and Rear Cross Traffic Alert.
“The new Trax is the latest model to be released in Holden’s new product onslaught and with its advanced technology and premium design, is one I’m sure will continue to be popular with customers,” said Richard Ferlazzo, Design Director, Holden. “Trax’s expressive sleek new profile hints at the rich materials and intricate styling inside, providing a refined and luxurious environment for drivers to enjoy their journey in.”