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Opel OnStar Racks Up Nine Million Interactions in 18 Months

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Opel OnStar

Opel vehicles equipped with OnStar have now been on the roads for about 18 months, and in that time, Opel OnStar has racked up nine million interactions, half of which came via smartphones and the myOpelApp.

Currently, every second new Opel in Europe is equipped with the personal connectivity and service assistant system, which includes Automatic Crash Response, Vehicle Diagnostics, Stolen Vehicle Assistance, and a Wi-Fi Hotspot for outstanding connectivity. Now Opel OnStar is announcing even more services for subscribers, including hotel room booking and parking spot search via an OnStar advisor.

By the end of 2017, Opel plans to offer OnStar in 23 different languages across 33 different countries in Europe. In a recent press release, Opel highlighted the story of Paula and John from England as being exemplary of the benefits that OnStar has to offer.

During a return trip from an outing to Cornwall, Paula and John discovered that all of the main roads were closed, and could not find an alternative route. Yet John needed to return home quickly to access his medication. When he began to suffer an epileptic seizure, Paula pressed the emergency button and OnStar advisor Kevin Borbidge notified the emergency services.

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“I have never been treated so well by somebody on the end of a line. Their personal touch was brilliant, absolutely fantastic,” said Paula.

The Opel OnStar Service Center has received more than 21,000 similar emergency calls since the summer of 2015.

And now, in addition to responding to emergencies, OnStar advisors can also help users find and book a hotel room or locate the best place to park their car. Both services launched with the new Opel Insignia, and will soon be available for all models, ranging from the ADAM to the Zafira.

“The new services from Opel OnStar, such as hotel reservations and parking location, simply mean better quality of life while driving,” said Opel Chief Marketing Officer Tina Müller. “All it takes is a press of a button, and then an OnStar advisor answers the customer. Not a computer, but a real human-being—that is what we at Opel call personal service.”

Todd Gaffner, the head of Opel OnStar in Europe, added, “Cooperation like the ones with and Parkopedia help to add further value to our personal connectivity and service assistant. In the interests of our customers, we will continue to extend our Opel OnStar services with such new partners.”

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