[Photos] Baojun 510 Launches in China, Priced Starting at RMB 54,800
Last month, the SAIC-General Motors-Wuling joint venture officially launched the Baojun 510, which first debuted at Auto Guangzhou in November and quickly earned the affection of potential customers due to its stylish looks.
Carrying a price ranging between RMB 54,800 and RMB 69,800, the Baojun 510 is priced specifically to appeal to younger drivers who are buying their first new vehicle. Also aimed toward a younger demographic is the Baojun 510’s distinctive interior and exterior design; the exterior features “Future Eye” LED daytime running lamps and proportions that are considered to be unconventional for its segment, and the interior features high-quality sound-deadening insulation in 34 different spots to ensure that exterior noises stay outside the vehicle.
Despite the reasonable price, the Baojun 510 is offered with a number of features that will help endear it to a younger customer base, up to and including a semi-open panoramic sunroof, keyless entry, push-button start, and an eight-inch LCD screen that is compatible with smartphones and allows access to a reverse camera for easier backing out.
The Baojun 510 comes standard with a 1.5-liter engine mated to a six-speed manual transmission. Available safety features include Electronic Stability Control, dual front air bags, side air bags, and tire pressure monitoring system.
The Baojun 510 is also being offered with a membership service package that provides 10 different premium services, including gold medal technician and car steward.