Pickups Led GM’s August 2014 Sales Charge
GM’s August 2014 sales were technically down 1 percent compared to last August, but on a selling day adjusted basis, total sales were actually up 2 percent, led by an 18 percent increase in pickup sales over last year. In total, General Motors moved 272,423 vehicles last month.
“Chevrolet, GMC and Cadillac had an outstanding month with trucks. Cars and crossovers like the Buick Encore and GMC Acadia, and the Chevrolet Sonic, Cruze and Traverse, were also strong,” said Kurt McNeil, U.S. vice president of Sales Operations. “We see a strong fall selling season ahead for GM and the industry, which sets the stage for the launches of the Chevrolet Colorado and GMC Canyon. Car-buying fundamentals like employment and energy prices are in good shape, consumer confidence has reached a post-recession high and business investment is increasing.”
Highlights from August include a 38 percent increase in sales of Chevy and GMC large SUVs, Escalade deliveries up 64 percent, and Silverado and Sierra deliveries up 13 percent and 10 percent, respectively. In addition, the Chevy Express had its best August since back in 2008, and the Sonic saw its best August ever, with deliveries up 13 percent. Sales of the Buick Encore and Regal were up 13 percent and 29 percent, respectively, while Traverse deliveries shot up 11 percent and Acadia deliveries jumped up 5 percent.
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