Pilot, Fit, and CR-V Lead Honda’s February Sales Results
Honda sales figures for February 2015 have been announced, with the Japanese automaker selling 92,474 vehicles in America last month—a slight 4.1% increase in year over year sales.
The Honda Fit sold 5,652 units, rising 81% over year ago totals and easily setting a new February record. The Pilot SUV also had a strong February, with sales of 12,629 vehicles, good for an 82.7% increase in year over year sales. And the CR-V retained its title as America’s best-selling SUV, with 22,298 units sold, up 7.4% for the month.
Unfortunately for Honda, every other model in the brand’s lineup saw a drop in sales compared to February 2014. Even the Accord—typically the company’s number one seller—saw its monthly totals fall by 12.2% to 21,616 units.
In spite of tepid sales, the company remains optimistic. “Strong February sales of both the sub-compact Fit and our 8-passenger Pilot SUV demonstrate the power of the Honda brand with individual buyers,” said Jeff Conrad, Honda’s senior vice president and general manager. “Honda is delivering incredible value throughout our product lineup that is resonating with our customers.”
Full Honda (and Acura) February sales results can be seen below: