Polk Names Honda Most Durable and Longest-Lasting Brand of Past 25 Years
It was announced on Friday that Polk vehicle registration statistics spanning from 1988 to 2012 have earned Honda most durable and longest-lasting brand bragging rights. Honda vehicles have the most staying power of any mainstream automaker in that period; according to the statistics, 75 percent of all Honda vehicles that have been sold in the last 25 years are still on the road today.
“One of the most important considerations for a new vehicle purchase is how long that vehicle will last and this study demonstrates that Honda quality and reliability is not just part of our hard-earned reputation but represents our industry-leading performance on the road,” said Michael Accavitti, senior vice president of automobile operations for American Honda Motor Co., Inc, in the automaker’s press release. “If consumers want the most durable, longest lasting mainstream brand, Honda vehicles are the clear choice.”
Honda earned ALG’s 2014 Residual Value Award for Best Mainstream Brand back in November, marking the eighth year out of eleven in which Honda earned top honors. 2013 also saw Honda earning awards for Best Resale Value from www.KBB.com and Best Retained Value from www.Edmunds.com.