Porsche Sets New US Sales Record in 2018
Porsche has announced that it set a new United States sales record in 2018 following strong performance across its entire vehicle lineup.
This may inspire a sigh of relief among car enthusiasts who are wary of the SUV apocalypse and see this new record as a sign that people are still buying fun cars.
The irony is that Porsche’s late success can largely be attributed to its luxury SUVs, whose double-digit sales are essentially subsidizing the automaker’s performance coupes.
In 2018, Porsche delivered more than 23,500 Macan SUVs, up 9.7 percent over 2017. That’s more than all of the automaker’s new, non-SUV vehicle sales combined.
The Cayenne, Porsche’s other SUV, was down from 13,203 units sold last year to just 10,733 units sold in 2018, though this still beat any of Porsche’s other non-SUV offerings.
Related: 2018 Porsche model lineup
The famous Porsche 911 was up 7.5 percent on sales of 9,647 units, and arguably the most fun-to-drive car in the Porsche lineup, the 718, was up 3.7 percent with just under 5,300 models sold.
Finally, just over 8,000 Panamera executive luxury cars were sold, up 19.5 percent over 2017. In total, Porsche sold 57,202 cars in the United States, a 3.2 percent improvement. It also delivered 23,046 certified pre-owned vehicles, up a whopping 20.7 percent.
“A record 2018 is an excellent starting point for an even more dynamic 2019, when highlights will include the market entry of the next-generation 911, the updated Macan, and the launch of our first all-electric sports car, the Taycan, late in the year,” said Klaus Zellmer, President and CEO of Porsche Cars North America.
Related: Should you buy Porsches new or used?