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Porsche’s Augmented Reality App Lets You See Dream Car in Your Living Room

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Porsche car in augmented reality
Photo: Porsche

Porsche has just launched the Porsche Augmented Reality Visualizer App, a new app for compatible iOS and Android mobile devices that lets you configure your dream Porsche car in the real world.

The app allows you to place a virtual Porsche on almost any interior or exterior surface and examine the car in three dimensional detail. So far the app only includes three models: the new-gen Porsche 911 Carrera S and Carrera 4S as well as the Mission E concept. The latter will be replaced by the all-electric Taycan when it launches this fall, and Porsche says that it plans to have its entire product range integrated in the app by the end of 2019.

After configuring your Porsche using the standard web configurator, you can upload your configuration into the app, allowing you to properly visualize the car. Once in the app, you can make further changes in real time, such as adjusting the paint color and rims.


Related: Reserve your own Taycan
Porsche Augmented Reality Visualizer App
Photo: Porsche

The app also features a highlight function to help you view technical details that would normally be hidden from sight. You can even look under the chassis of the car, giving the app interesting applications beyond configuring your new Porsche. Depending on the level of detail, you could use the app to learn more about the technical components of an advanced powertrain that would otherwise be impossible to see without physically disassembling part of a car.

“With our new app, the configuration of a Porsche will be even more of a digital experience,” says Porsche marketing communications director Oliver Hoffmann, Director Marketing Communications. “Now, before making the purchase decision, everyone can virtually park their dream Porsche in their own driveway, marvel at it in their own living room, or show a photo-realistic version to their friends.”


Related: Check out the new 911