Project Titan Puts Truck Customizations to Fan Vote
You may remember Nissan’s Project Titan, which is a multi-stage campaign that allows fans to customize a 2014 Titan pickup for two Wounded Warrior Project Alumni®. If not, here’s what you need to know: the initiative was announced back in January at the 2014 Shooting, Hunting, and Outdoor Trade (SHOT) Show and Conference in Vegas, where journalists were asked to submit their best ideas for a one-of-a-kind off-roading experience for two veterans in a burly Nissan pickup. In March, the winners of an adventure through Alaska—veterans David Guzman and Kevin McMahon and journalist Joe Byers—were announced at the Professional Outdoor Media Association (POMA) Business Conference.
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You might be asking when and where the actual customization aspect of Project Titan comes into play. The answer is right now and on the Nissan Trucks Facebook page. Over the course of the past two weeks, Nissan has held five 24-hour fan votes to determine certain aspects of the custom Nissan Titan that will carry Guzman, McMahon, and Byers through the wilds of Alaska. These have included:
- Suspension – A) Access-Oriented; B) Balanced Capability; C) High Articulation
- Tires – A) Nitto Trail Grappler® M/T; B) Toyo Open Country M/T®; C) General Grabber™; D) BFGoodrich T/A® KM2
- Truck Beds – A) Utility-Optimized; B) Camping-Outfitted; C) Adventure-Capable
- Interior – Open vote
- Bumper – A) Custom Fabricated Tube Bumper; B) Custom Fabricated Plate Bumper; C) ARB Deluxe Bull Bar
That most recent vote ended Wednesday, and there is no word as to how many votes Nissan will hold for Project Titan nor when we can expect the next vote to occur. For the time being, if you want to get in on Project Titan, it seems like your best bet is to keep your eyes glued to Nissan Trucks’ Facebook. When the final results are announced, we’ll have all the information right here on The News Wheel.