RAV4, Highlander Sales Push Toyota to Successful January
With the recent release of the refreshed 2016 Toyota RAV4 and the debut of the new RAV4 Hybrid, Toyota sales saw a slight increase in January, setting the Japanese automaker off to a good start for the New Year.
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In fact, the RAV4 saw its best-ever January sales with 21,554 units sold—that’s an increase of 8.7%. In addition, the Highlander saw its best January sales since 2008 with 11,258 vehicles sold. Other January sales superstars included the 4Runner and Sienna, which saw increases of 7.9% and 23% respectively. In all, Toyota division moved 140,350 units in January, which was a 4.1% increase on a daily selling rate (DSR) basis.
“The industry is off to a healthy start in 2016,” said Bill Fay, group vice president and general manager for the Toyota division. “For Toyota Division, RAV4 led the way with a record January and pick-up truck sales continued to rise, setting a new January Toyota division light truck record.”
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