Reddit and Audi Take “Ask Me Anything” To The Next Level
If you have been a good denizen of the internet, you know about Reddit’s “Ask Me Anything” series, also referred to AMA. Celebrities, notorious figures, anonymous automaker employees and others submit themselves to questions from all corners of the online world. The results are usually funny and eye-opening, but they do lack a certain amount of excitement. That’s where Reddit’s partnership with Audi comes in.
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For a new form of AMA, Reddit sent stars Adam Scott of Parks and Recreation fame and Elizabeth Banks of Pitch Perfect strapped in to the passenger seat of a 2018 Audi TT RS to answer questions posed by Reddit users. Called “Think Faster,” the segments were hosted by Selema “Sal” Masekela, a journalist, producer, musician, and commentator as a professional driver took the car around the Willow Springs International Raceway track in California.
“Reddit is the only platform on the planet with such broad reach, powerful interest targeting, and authentic brand conversation through creative activations that genuinely delight a brand’s target consumers,” said Reddit co-founder Alexis Ohanian. “Reddit’s iconic ‘Ask Me Anything’ format has never been experienced like this.”
In both videos, the celebrities answer questions while holding on for dear life in the car. Scott and Banks also had a chance to drive the car around the track themselves, guided by the Audi professional in a racing helmet that made us instantly think of the Stig from Top Gear.
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Each interview is a little over half an hour long, and we encourage you to check them out. They are pretty funny, while also offering insight into each person. Hopefully there will be more AMAs like this in the future.
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