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Reuss: GM Won’t Give Up on Diesel Engines

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2016 Chevrolet Colorado 2.8L Duramax Turbo Diesel

2016 Chevrolet Colorado 2.8L Duramax Turbo Diesel

The automotive industry at large may view diesel as something of a dirty word these days, but General Motors isn’t about to let its competitors’ scandals intervene in its plans to bring diesel power to the public.

According to Autoblog, General Motors Executive Vice President Mark Reuss had terse, succinct words to say on the matter of canceling a diesel-powered variation of the Cruze during a press event earlier this month.

“No way,” Reuss said. “The Cruze Diesel is too good not to do it.”

Well then. That seems pretty final.

It was revealed that the EPA and CARB would require additional road testing for the upcoming diesel-powered GMC Canyon and Chevrolet Colorado, but Reuss reassured the press that there would be no delay in the production of four- and six-cylinder turbodiesel engines being produced for Cadillac in Europe and, according to Cadillac President Johan de Nysschen, the United States.

Given the likelihood of eight-figure fines and possible criminal charges, it’s understandable that other automakers would be gun-shy when it comes to diesel. For GM, it seems that it’s all systems go.

News Source: Autoblog