Scottish Master Perfumer Tapped to Create Nissan’s Future Scent
What does the future smell like? Well, that all depends on how far into the future you are projecting. If you’re wondering what the future smells like, say, tomorrow morning, it’s likely something to the effect of hot coffee breath and holdover B.O. from a night of restful sleep beneath a heated blanket (sorry, honey). If you’re Master Perfumer and Aroma Academy (yeah, there is really such a place) Scientist, Dr. George Dodd, and you’re thinking of a zero emissions future, it’s a combination of cut green grass, myrtle oil, natural orange, and something called the “light as air” molecule. At least, that’s what our dear Dr. Dodd has created, in collaboration with Nissan, in a “future scent” that will soon be made available to Nissan drivers in Europe.
Dr. Dodd was inspired to create Nissan’s future scent by long traipses through the Scottish Highlands, inevitably creating a combination intended to evoke “clean, fresh and organic landscapes in the minds of its sniffers” and “encourage nostalgic feelings.” To us, nostalgia would probably smell like a combination of McDonalds’ fries, dried out Play-Doh, our siblings’ tears, and the stuff inside of a Stretch Armstrong, but to each their own.
The smell will be imbued into a car air freshener shaped like a Nissan LEAF and given to European electric car enthusiasts, LEAF owners, and Nissan Europe employees as a Christmas gift. The gesture will be the company’s way of thanking them for making a zero emissions future possible, and…oh wait, we get it. A LEAF-shaped air freshener. Like a leaf-shaped air freshener. Oh, Nissan Europe, you so clever!
“We are very proud to have been asked to create such an abstract and innovative scent with Nissan. When Nissan came to me and asked me to create a scent of the future it was quite a scary thought, but it was a challenge I thoroughly enjoyed,” Dr. Dodd said in Nissan’s press release. “This bespoke, futuristic aroma embodies a palate of smell sensations that have never before existed together and represents a future Nissan is helping us drive towards.”
Did we mention that Dr. Dodd attributes the keen sense of smell that enabled him to create Nissan’s future scent to growing up downwind of the Guinness brewery in Dublin? That is one lucky, lucky man, indeed!
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