Share Chevrolet’s Holiday Message on Social Media to Benefit United Way
Today, Chevrolet released a special holiday message via social media (the big two—Facebook and Twitter). For every share or retweet of Chevrolet’s holiday message, the Bowtie Brand will donate $1 to United Way, up to $500,000.
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Chevy did something similar to this during the Super Bowl earlier this year. For every profile picture that was turned purple, Chevy donated $1, up to a million. (The goal was reached then.) The donation went to the American Cancer Society (hence the purple, the color of cancer survival), ahead of World Cancer Day, February 4th.
“The holiday season is a time for thankfulness and a time to help those less fortunate,” said Paul Edwards, the US vice president of Chevrolet Marketing. “We hope social media users will take a moment to share the spirit of giving with their friends and family while helping United Way.”
Share away, and have a merry Christmas, happy Kwanzaa, and a blessed Hanukkah!
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Photo Source: GM
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