The Subaru Forester once again led Subaru to a record-breaking sales month
Subaru is unstoppable. No, not a freight train that Denzel Washington has to stop from destroying a city, but a force to be reckoned with in the automotive community. In October, the automaker achieved its fourth consecutive month of sales over 50,000 units here in the United States, following its best sales month ever in September. In fact, last month was Subaru’s best October ever in the U.S., with 51,629 models sold, compared to 43,012 in October last year. That marks a 20% increase year-over-year.
The Subaru Forester and Outback sold particularly well. Subaru dealers managed to move 15,172 Foresters off the lots (a 17% year-over-year improvement) and a just-as-impressive 14,729 Outbacks (a 16.7% improvement over October 2014). The Subaru Impreza saw 69.3% growth over October of last year, and the WRX/STI models followed closely with a 44.5% spike. The Subaru Crosstrek rounded out the success with a 36.1% improvement, from 5,372 models to 7,313 units.
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The Subaru Impreza saw the largest percentage increase for Subaru’s October sales
Year-to-date sales have reached 480,331 vehicles, up 14.8% over the same time period in 2014. Subaru expects sales to continue strong throughout the remainder of the year, with its Share the Love initiative launching later this month.
“These continuing record breaking results are a testament to the commitment, dedication and passion of our retailers who are capitalizing on our market opportunity,” commented Thomas J. Doll, the president and COO of Subaru of America. “Given our strong sales momentum, we expect to surpass our 2014 annual sales record of 513,693 vehicles before the end of November.”
Subaru only needs to sell 33,362 units this month to make that prediction come true. It’s not a question of if the brand can do it in November—just a matter of how soon.
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