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Subarus are Selling Better than Ever

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The first half of 2019 has been the most productive in the company’s history

The 2019 Subaru Ascent Touring and Limited
The 2019 Subaru Touring and Limited look pretty snazzy in a field
Photo: Subaru

If there were a shelf in your local retail outlet capable of supporting cars, it’s safe to say that it would be empty. That is, as long as it was designated for Subarus.


Join the craze: Check out the 2019 Subaru lineup


Growth has become the new norm

June of 2019 was an absolutely massive month for the popular brand, garnering a number of impressive statistics. To begin with, the month saw an overall sales increase of 2.8 percent over the same period in 2018 and continued Subaru’s 91-month hot streak of yearly, month-over-month improvements.

As if that weren’t enough, Subaru also stated that this marks the most successful June for Outbacks and Ascents, with more than 10,000 of each model rolling off of lots around the country. That’s not to say that the other vehicles in the brand’s lineup have been underperforming in any sense. The Forester increased its sales by nearly 6 percent over June of last year, and the Ascent celebrated its first birthday by shipping over 7,000 units.

2018 Subaru Legacy
Like Subaru’s logo, the brand’s sales have been astronomical
Photo: Subaru

All of these successes, when added together, set a new sales record for the company. In a press release highlighting these achievements, President and CEO Thomas J. Doll said “We are humbled by the hard work of our retailers, employees and distribution partners this June. It is because of their tireless efforts that we can report our 91st month of yearly, month-over-month sales increases and set another half-year record.”

A bright future built on a solid past

It’s safe to assume that a portion of these impressive numbers can be attributed to the addition of Subaru’s biggest SUV, the Ascent, in the 2019 model year. The vehicle received a five-star Overall Safety rating, earning full marks in each of the seven categories that make up the Frontal Crash and Side Crash ratings. Furthermore, it holds a 4.5-star user approval rate, as well as 91 percent driver recommendation on Cars.com.

Looking forward, it seems that Subaru is likely to maintain its winning streak. Just consider its several high-profile Rallycross victories in the last few months and the stellar safety ratings of the company’s first-ever plug-in hybrid (the 2019 Subaru Crosstrek Hybrid).

It looks like everything’s coming up Subaru.


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