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Toyota Canada Sales Surge 16 Percent in July

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2019 Toyota RAV4 Hybrid
Photo: Toyota Canada Inc.

July was a good month for Toyota Canada Inc., which reported sales of 21,668 vehicles, or 15.9 percent more sales than over the same period last year.

Excluding Lexus-branded vehicles, Toyota-branded vehicles did even better with sales up to 19,764, a 17.2 percent improvement.

Unlike Americans, it seems that Canadians are buying more Toyotas regardless of the type, as the automaker reported increased car sales (up 10.3 percent), increased truck sales (up 19.3 percent), and even increased hybrid electric vehicle sales (up 67.3 percent for a new July record). The only segment that suffered was Lexus trucks.

Related: Benefits of buying a Toyota hybrid

Car sales were, as usual, led by the Corolla and the Camry, which were up 4.6 percent and 17.9 percent, respectively. You may also be unsurprised to see the RAV4 at the top of the truck sales with 5,936 units sold, up just over 44 percent. It was Toyota Canada’s best-selling vehicle of July, accounting for about 30 percent of all Toyota-branded car sales, followed by the Corolla.

But the true spotlight-stealers were the hybrid vehicles, led by the Canadian-made RAV4 Hybrid, which was up a whopping 124.8 percent over July 2018 numbers. The Prius Prime plug-in hybrid was also up 97.1 percent, easily leading Toyota Canada to a new July record with a total of 3,478 electrified vehicle sales.

In fact, the RAV4 Hybrid is doing so well that year-to-date sales (8,342 units so far in 2019) have already surpassed the 2018 total of 7,829. At this point, it’s not a matter of whether Toyota will set a new record for hybrid SUV sales but a matter of how much it will break it by.

Related: 2019 Toyota RAV4 Hybrid overview