Kurt Verlin
No Comments

Toyota Pledges $1 Million to Support Texans

Decrease Font Size Increase Font Size Text Size Print This Page
Toyota workers at mobile pantry
Photo: Toyota Motor North America

Toyota Motor North America has pledged $1 million in relief for victims of the winter storm that recently collapsed the Texas electrical grid and left more than four million Texans without electricity and heat in subfreezing temperatures.

The automaker, whose North American headquarters are based in Plano, Texas, says the money will go toward a variety of Texas-based nonprofit organizations as well as be used to provide direct payment relief to customers affected by the storms.


Toyota Awards: Sienna minivan named 2021 Family Green Car of the Year

“We take our role as community leaders seriously, so when winter storms affected millions right in our back yard, our top priority became helping Texas get back on its feet after this ordeal. Texans have supported our company in myriad ways, and we want to help our neighbors emerge from this storm stronger than ever,” said Sean Suggs, group vice president of Social Innovation, TMNA.

The lion’s share of Toyota’s donation is going to the United Way of Metropolitan Dallas. Another $200,000 is going to food banks across North Texas and Houston, and yet another $200,000 is being contributed to the Let’s Help SA Fund to provide food, shelter, and water to San Antonio.


Car Payments: Learn about vehicle financing here

Additionally, Toyota will match up to $10,000 in individual employee contributions to nonprofit organizations, and is encouraging its employees to purchase items on the Amazon Wish Lists of four North Texas community partners that were heavily impacted by the storms.

Existing Toyota and Lexus customers will also have the option to extend or defer their payments, redirect bill statements, and arrange payments via other means than usual.

While Ted Cruz was flying off to Cancún, Toyota was working get Americans the help they need. Sorry to get all political on you, but when Texans next go to the voting booth, let’s hope they remember that Japanese executives cared about them more than their own American governor.