Toyota to Put Out New or Updated Vehicle Every Month for 3 Years
Over the next three years, Toyota will launch a veritable barrage of new or updated cars, crossovers, SUVs, and pickup trucks.
At the company’s annual holiday party in Detroit, TMNA Executive Vice President of Sales Bob Carter said, “You can expect 31 new announcements from us [over the next 36 months].”
Not all of the new announcements will amount to major model changes, but it would still be an understatement to say this isn’t significant.
The auto industry is seen as going through a mild slump at the moment, but that hasn’t stopped Toyota from pushing out more and more new models.
The company recently launched the new Supra sports car as well as various performance variants for existing models, expanded its TRD product line, and ramped up electrification across its lineup.
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The automaker also announced all-wheel-drive versions of the Avalon and Camry, a plug-in hybrid version of the RAV4, and a redesigned Highlander and Lexus LC. In the coming 36 months, you can expect more of these types of announcements as well as potentially major new models.
“What you can expect from us is 10 new products, either refreshed products, derivative products or products that are currently not in either of the brands’ lineups to be introduced over the next year,” Carter said.
In other words, it’s possible that within the next 12 months, both Toyota and Lexus may begin competing in completely new automotive segments.
Though some talk of a recession, Toyota is on track to sell more than 17 million vehicles for the fifth consecutive year. “The general economy is fabulous,” Carter said. “Consumer confidence is good, unemployment is good, wage growth is good.”
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