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Trademark Request for the “Envoy” Name Hints at a New GM SUV Model

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2018 GMC Yukon XL

A classic GMC nameplate could be returning to the brand’s lineup

Between 1998 and 2009, GMC produced an SUV known as the Envoy. Roughly a decade after it was discontinued, the GMC Envoy may be making a return.

After all, General Motors just filed an application to trademark the Envoy name.

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The application in question was reportedly sent to the United States Patent and Trademark Office sometime last week. If registered, the requested “Envoy” trademark would cover “vehicles, namely, Sport Utility Vehicles.”

Now seems like the perfect time to reintroduce an old SUV to the GMC lineup. Sales for SUVs and crossovers are growing at an unprecedented rate, as passenger car sales continue to slide.

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Currently, the GMC SUV lineup consists of the Terrain, Acadia, and Yukon. GMC could certainly benefit from another subcompact crossover or mid-size SUV in its collection of utility vehicles.

On the other hand, this trademark may not actually be set aside for GMC. Instead, it could potentially apply to a new Buick model.

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Buick is reportedly already receiving a new SUV in the form of the Enspire

The naming scheme seems to match with what has come before from Buick. Each of its SUVs has a nameplate that starts with the letters “e” and “n,” such as the Encore, Envision, and Enclave.

Buick reportedly already has another SUV in the works called the Enspire. Meanwhile, Buick is currently looking for ways to expand its SUV lineup beyond just this Enspire vehicle, meaning the Buick Envoy a very real possibility.

Whether GM decided to develop the Envoy for the GMC brand or the Buick family of vehicles, the automaker will likely reap the benefits of introducing yet another profitable utility model.

News Source: GM Authority