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Virtual Reality Simulations Could Be Making Their Way Into Dealership Showrooms

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Virtual Reality Glasses

Photo: Bruce Mars

Virtual reality (VR) is a fairly new technology, but access to it has become much more mainstream over the last few years. We’ve seen the automotive industry taking advantage of virtual reality’s capabilities with the inclusion of VR systems at auto shows, including Chevrolet’s Virtual Dynamics Lab, but it looks like VR is making its way onto the showroom floor in local dealerships.

Now, you might be wondering, why would a car dealership need a virtual reality system if the car is right there in the showroom? Well, while the car might be sitting in front of you, the experience of driving a sports car out on a race track is far different than taking it for a spin on the local suburban streets.

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Sitting behind the wheel of a VR track simulation, you can replicate the G-forces behind some of the most powerful engines on the market. From within the VR, you can control the vehicle’s steering, acceleration, braking, and more without any risk of injury. It removes risk and liability from the hands of the dealership while simultaneously giving you the thrill of a lifetime behind the wheel of your favorite cars.

Not only does a VR system let you control the vehicle when it hits the pavement, but it also replicates real-life environmental factors to make it all feel real. You’ll feel the wind on your face, notice the smells, and hear the roar of the engine.

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As part of GM’s exploration of virtual reality systems, Cadillac is working to put a VR system in showrooms across the United States. Cadillac has approached VR with another purpose: letting customers pick and chose their vehicle options. When you’re in the showroom, drooling over your favorite model, they might not have the color, trim, or add-on packages you want in your own new car. It’s a new way to experience car shopping, one that many automakers are taking a closer look at.

News Sources: The New York TimesThe Washington Post