Morgan Pritchett
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Volkswagen Held an Upscale Pride Party in the Hamptons

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A model in a black and multi-colored dress poses in front of the Volkswagen ID.4, which is wrapped in a design by alice + olivia
It’s fashion because she’s leaning so far back!
Photo: Volkswagen

While not incredibly inclusive, Volkswagen sure did go all out to ensure that its Pride Month event was fancy as heck. Held at the Parrish Art Museum in the Hamptons, the prom-themed party featured celebrities, politicians, and more.


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The event was held in partnership with fashion brand alice + olivia to help benefit the Ali Forney Center of New York City. The agency is the largest that is dedicated to assisting homeless LGBTQIA+ youth. Both VW and alice + olivia made charitable donations, as did many of the guests.

“We were excited to celebrate Pride with our first ever alice + olivia Prom benefitting the Ali Forney Center. Through our collaboration with Volkswagen, we were able to strengthen support for the LGBTQIA+ community,” said Stacey Bendet, Chief Executive Officer and Creative Director at alice + olivia. “It was a special evening and it was wonderful to see everyone dressed up. I was also delighted to work again with Volkswagen and experience their new ID.4 electric vehicle.”

A Volkswagen ID.4, wrapped in an alice and olivia Pride Month design, is parked in front of the alice and olivia storefront
alice + olivia has multiple locations in New York City
Photo: Volkswagen

Speaking of the ID.4, an all-electric SUV was on display and decked out in an exclusive alice + olivia wrap that featured all colors of the rainbow. Guests could see the vehicle up close and ask questions about Volkswagen’s commitment to electric mobility.


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Notable guests at the VW Pride Party included Drew Barrymore, Lea Michele, Cuba Gooding Jr., Tayshia Adams, AnnaLynne McCord, Eboni K. Williams, Huma Abedin, and Ty Sunderland, among many others. It’s not too surprising that the event was so lavish, considering most of us have been cooped up inside for over a year. And if all this extravagance means the LGBTQIA+ community benefits, then I’m all for it.