[WATCH] Jeep’s 2015 Super Bowl Ad Takes Global Approach
“Beautiful Lands” uses “This Land Is Your Land” music to tell a story
It’s no secret that the Super Bowl is an advertising gold mine for companies that offer products and services in the United States. Of course, to access that gold mine, companies have to be willing to shell out more gold than average Joes like us will ever have to our names, but that’s another story. Many of the commercials tend to be funny (like “The Fiat Blue Pill” ad this year), but this year, a surprising amount took a more sentimental route (like Toyota’s “How Great I Am”).
One of the most successful ads this year fell into the latter camp, and, contrary to what you might think based on its content, it was produced for the most patriotic brand in America: Jeep. Jeep’s Super Bowl commercial this year, entitled “Beautiful Lands,” took the familiar American song, “This Land Is My Land,” to score a commercial at first filled with shots of beautiful places across America, but eventually with imagery from all across the globe. [Watch Jeep’s 2015 Super Bowl ad below.]
The 90-second spot (which, in theory, would have cost Fiat Chrysler a whopping $13.5 million, assuming no discounts were applied) includes imagery from the United States, Australia, Brazil China, India, Italy, Japan, Spain, Thailand, United Arab Emirates, and the United Kingdom. Featuring the all-new Jeep Renegade, the ad demonstrated the journey that the Renegade takes around the world—and perhaps how the journeys that we as individuals take aren’t so different from the journeys of our next-door neighbors or our neighbors on the other side of the world.
The ad took 19 days to shoot, with the crew shooting in more than 40 locations around the globe. In total, they traveled 73,777 miles (which equates to nearly three trips around the world). Fittingly, the ad placed 5th in the automotive category and 15th overall in USA Today’s Ad Meter for the Super Bowl commercials this year.
Of course, the ad did attract some negative criticism from the ignorant type, who believe ‘Murica is the only place worth seeing and that other cultures are undeserving of respect and attention, much in the same way that Coca-Cola’s beautiful multilingual ad from last year drew criticism. It’s reassuring to note, however, that the overwhelming response has been positive.