Patrick Grieve
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Honda Promotes 2016 Civic with 360-Degree Moses Sumney Music Video

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Multiple Moses Sumneys sing "Everlasting Sigh" in creative Honda Civic ad

Multiple Moses Sumneys sing “Everlasting Sigh” in a creative new 2016 Honda Civic ad

Honda has come up with a creative way to promote the new tenth-generation Civic: a 360-degree music video featuring singer-songwriter Moses Sumney. The Los Angeles-based musical artist is joined onscreen by singer Moses Sumney, who provides harmonizing vocals, drummer Moses Sumney, who claps his hands and slaps the Civic percussively, and several Moses Sumney background dancers.

Some computer-generated imagery may be involved.

Check it out:

Civic News: 2016 Honda Civic honored as overall winner of 2016 Kelley Blue Book Best Buy Awards

In terms of music videos that prominently feature Honda vehicles (an admittedly small subgenre), I would say that this doesn’t share the grand ambition of OK Go’s awesome “I Won’t Let You Down,” but then again, what does?

Titled “Music from Every Angle,” the video features Sumney singing his soulful folk song “Everlasting Sigh.” Set in a mostly empty warehouse, there are four 2016 Honda Civics (and countless Moses Sumneys) on display.

Sumney is not the first musical artist to make use of the redesigned Civic. In November of last year, Honda released a commercial in which the boys of One Direction (sans Zayn, sadly) put the new Civic through “extreme testing.” The 2016 Honda Civic was also the de facto tour bus for the fictional group Chemistry Class in the car commercial “Band.” And when the Civic sedan had its LA debut back in September of last year, Night Riots was on hand to celebrate the occasion.

What is it about this car that makes it such an inspiring muse for so many musicians?

Honda Info: Check out these fun facts about the Japanese automaker

Patrick Grieve was born in Southwestern Ohio and has lived there all of his life, with the exception of a few years spent getting a Creative Writing degree in Southeastern Ohio. He loves to take road trips, sometimes to places as distant as Northeastern or even Northwestern Ohio. Patrick also enjoys old movies, shopping at thrift stores, going to ballgames, writing about those things, and watching Law & Order reruns. He just watches the original series, though, none of the spin-offs. And also only the ones they made before Jerry Orbach died. Season five was really the peak, in his opinion. See more articles by Patrick.