Pin It

Motherly Love: Toyota Jan is Pregnant in Real Life and Commercials

Toyota's pregnant ad star

Toyota’s Jan in all her pregnant glory

What’s a car company to do when the star of its commercials announces she is pregnant? Well, that all depends on the car company. When this very situation happened to Toyota, the Japanese automaker and its ad agency, Saatchi & Saatchi LA, the two decided that rather than writing the character out of their series of ads, they would simply write the pregnancy into their character, Jan’s storyline. Toyota Jan is pregnant on and off screen these days. (See video below)

Gallery: Delightful and Pregnant Toyota Jan (click to enlarge)

Related: The 2015 Toyota Camry is Way More Exciting Than You Might Think

The character of Jan has been a popular addition to Toyota’s ad campaign. (Read up on Toyota Jan here.) In an effort to match their commercials to what their customers wanted to see, the automaker spent about two years surveying consumers, and holding focus groups in order to better understand what car shoppers want to see in car commercials. Upon deciding how the ads would play out, Toyota auditioned approximately 500 hopefuls before finding the perfect actor to play the main character, Jan.Toyota Jan Pregnant

In the commercials, Jan is a receptionist at a busy Toyota dealership. Customers come in to ask her advice, which is always extremely helpful and delivered with a smile. When Toyota’s pregnant ad star Laurel Coppock, who plays Jan, announced that she was pregnant, Toyota and Saatchi & Saatchi LA decided that a pregnancy would be perfect for Jan too, and began working on a new ad campaign that would highlight Jan as an expectant mother.

When asked if Jan had decided on a name for her unborn child, a rep from Toyota said “We think Jan might be leaning towards Camry or Sienna, but would be open to hearing name suggestions from our extended Toyota family.”

What would you want Jan to name her baby? And, more importantly, would you ever call your child Camry?

Vote Now… Camry or Sienna?

Related: Real People Make Comeback at Toyota Manufacturing Plant

Like this article? Join us on Facebook and Twitter for the latest updates.

7 Responses to Motherly Love: Toyota Jan is Pregnant in Real Life and Commercials

  1. Avatar for The News Wheel
    Al P August 16, 2014 at 12:30 am

    We love Toyota Jan!!!

  2. Avatar for The News Wheel
    hawg427Lou August 17, 2014 at 8:14 pm

    Jan, where do I send the child support checks to? ;-) I WISH.

  3. Avatar for The News Wheel
    laura martinez September 1, 2014 at 8:01 pm

    i would`nt want jans job for anything -you know having to be nice all the time boring boring boring

  4. Avatar for The News Wheel
    Jim Pierce September 25, 2014 at 6:58 pm

    How did she get pregnant? Really?

    • Avatar for The News Wheel
      Leon Burns September 26, 2014 at 2:29 am

      How? Well, when a mommy and a daddy love each other very much…

  5. Avatar for The News Wheel
    John marino January 18, 2015 at 4:41 pm

    In the back of a camry

  6. Avatar for The News Wheel
    Tom Johnson January 22, 2015 at 12:22 pm

    Terrific marketing. How many mothers and fathers work and buy cars? Thousands. It made you pay closer attention to the commercial wondering if she is really pregnant. Also “Jan” is cute.


Leave a Reply

Enter your email address to subscribe to The News Wheel and receive notifications of new posts by email. We never give out email addresses and we hate spam just as much as you do.

Join 67 other subscribers