2016 Civic Leads Honda to January Sales Record
Today American Honda Motor Co., Inc. reported sales of 100,497 Honda and Acura vehicles in January, representing a decrease of 1.7% that was more Acura’s fault than Honda’s. In fact, Honda Division set a new January record with a total of 90,247 units sold, with car sales reaching 50,812 and truck sales totaling 39,435.
Honda was able to best its previous January sales record, which was set just last year, thanks in large part to the all-new 2016 Civic Sedan which moved 26,741 units, jumping 54.9% to set a new January record. The Accord kept pace, with sales of 20,765 units, while the HR-V posted sales of 4,177 vehicles.
“Led by incredibly strong demand for the all-new Civic, the Honda brand persevered rain, snow and two fewer selling days to post a strong first month of the year,” said Honda executive Jeff Conrad. “With Honda’s strong cadence of new models throughout 2016 we will continue our momentum and remain positive about 2016.”
The Acura brand’s lone bright spot last month was the ILX, which rose 24.3% on sales of 1,233 units.
“The blowing snow obscured the fact that Acura’s momentum continued in January, with both sedan and truck sales essentially on track,” said Jon Ikeda, the Acura division’s vice president and general manager. “2016 will be an exciting year for Acura with the 2017 NSX on the way to help celebrate the 30th anniversary of the Acura brand.”
For full January Honda and Acura sales figures, check out the chart below: