2018 Lincoln Navigator Adds Waze, Lincoln+Alexa to Increase Appeal to Younger Drivers
The 2018 Lincoln Navigator has been raking in sales for Lincoln, seeing a 122 percent year-over-year increase through May. While there’s a lot that’s impressive about this growth — including the 13 days-to-turn rate, the high percentage of Navigator Black Label trims sold that helps drive increase average transaction prices, and the fact that more than 50 percent of all Navigator sales are conquests from other luxury brands — one of the most promising stats for Lincoln as a whole is the fact that around 50 percent of all buyers thus far fall in the 34 to 54 age range.
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A major component of grabbing a younger consumer base, Lincoln says, is the availability of desirable technology. Approximately 80 percent of all Navigators sold are equipped with the Technology Package, which adds cutting-edge driver-assist technology features like lane departure warning and head-up display.
Now, the Navigator is joining all other current Lincoln vehicles in adding Waze and Lincoln+Alexa, which should only serve to make it more appealing to younger buyers. The former is the popular community-sourced navigation app that allows users to report traffic incidents in real-time, and the latter provides drivers access to 30,000 Alexa Skills.
“As a brand, we’re committed to offering advanced technology that makes the driving experience more effortless,” says John Emmert, group marketing manager, The Lincoln Motor Company. “Integrating Alexa and Waze technology across the Lincoln lineup builds on that commitment to our clients.”
The Lincoln Navigator is selling for an average of $80,000 per vehicle, which is around $25,700 higher than the average in 2017. So, in short, the Navigator is a bigger money-earner that’s smarter and more appealing to younger drivers. What’s not to love?
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