The initiative builds on the “Power Promise” program launched in October 2024, aimed at reducing barriers to EV adoption. It bundles financial incentives with practical support, including charging infrastructure and customer assistance.
At the same time, Ford is adjusting its long-term EV strategy, moving away from large electric trucks and SUVs while preparing a new generation of more affordable models.
Free Charger Program Extended as Ford Pushes EV Adoption
Ford has extended its “Power Promise” program through July 6, 2026, after it was initially set to expire on March 31. According to Electrek, the program includes a free Level 2 home EV charger along with the cost of standard installation, an offer available with the purchase or lease of a new 2025 Ford F-150 Lightning or 2025 and 2026 Mustang Mach-E.
Customers who already own a home charger can instead receive $2,000 in bonus cash. The program also provides 24/7 live support and proactive roadside assistance, designed to address common concerns around EV ownership.
The extension reflects Ford’s attempt to make the transition to electric vehicles more accessible, especially for first-time buyers navigating charging logistics.
Discounts and Financing Offers Reach up to $9,000
Ford has paired the charging incentive with significant price reductions. The automaker is offering up to $9,000 off the F-150 Lightning and up to $5,000 off the Mustang Mach-E.
For the 2025 Mustang Mach-E, buyers can receive a $4,000 retail customer cash bonus along with an additional $1,000 retail bonus cash available through April 30, 2026. Financing options include 0% APR for 72 months through Ford Credit Financing.
The 2026 model carries up to $3,000 in retail incentives. Lease offers start at $397 per month for 48 months with $4,381 due at signing. Meanwhile, the 2025 F-150 Lightning lease starts at $356 per month for 24 months with $6,950 due upfront.
These layered incentives suggest a coordinated effort to stimulate demand through both upfront savings and longer-term affordability.
Strategic Shift Follows Sharp Drop in EV Sales
Ford’s incentive push comes as its EV sales have declined significantly. The company reported a 70% drop in U.S. electric vehicle sales in the first quarter, with 4,600 Mustang Mach-E units and 2,060 F-150 Lightning units sold.
The company has also confirmed changes to its product roadmap. After ending production of the all-electric F-150 Lightning, Ford plans to introduce an extended-range electric vehicle (EREV) variant for the 2027 model year.
At the same time, the automaker is shifting focus away from large electric trucks and SUVs. It intends to launch a new family of smaller, more affordable EVs built on its Universal EV platform, beginning with a midsize electric pickup expected around $30,000 in 2028.
These developments place Ford’s current incentives in a broader transition phase, where short-term sales measures intersect with longer-term strategic adjustments.
