In recent months, Audi has introduced several new models to refresh its portfolio. This wave of launches has led to the removal of older vehicles, a step the manufacturer considers necessary to update its offerings and reposition its lineup.
The A1 and Q2 were specifically selected for discontinuation in France because they occupied the lowest price segment. Their departure marks a notable shift in accessibility within Audi’s catalog, even though both models maintained measurable sales performance.
Sales Remain Solid Despite Discontinuation
The decision comes at a time when the Audi A1 was still gaining traction. In 2025, the model reached 8,640 units sold, reflecting a 7.5% increase compared with 2024. These figures suggest continued interest in the compact city car segment within the brand’s customer base.
The Audi Q2 presents a more mixed picture. According to Auto Journal, 3,618 units were sold in 2025, representing a decline of 33.04% year over year. Even so, this volume remains higher than that of some newer models in the range, including updated versions of the A5 and Q5.
These results highlight a contrast between strategic direction and actual market performance. While Audi is moving forward with its renewal plan, the outgoing models were still contributing to overall sales.
A3 Becomes the New Entry Point
With the A1 and Q2 removed from the catalog, the Audi A3 now stands as the most affordable model available in France. Its starting price is set at 35,320 euros, about $38,00, placing it significantly above the entry threshold previously occupied by the discontinued vehicles.
This shift echoes a period in the 1990s when the A3 also served as the brand’s gateway model. The current generation is scheduled for a second facelift in the autumn, aimed at extending its lifecycle and maintaining competitiveness within the compact segment.
This repositioning reflects Audi’s intent to streamline its lineup while aligning with upcoming product launches.
Future Models Take Priority in Lineup Overhaul
Audi does not plan immediate successors for either the A1 or Q2 in their current forms. A fully electric replacement for the A1 is under consideration, though its arrival is not expected before the end of 2027.
Another upcoming model, the A2 e-tron, is already part of the brand’s roadmap. Its base price is estimated at around 40,000 euros, about $43,000, although no official confirmation has been provided so far.
This transition underscores a broader shift toward electrification and higher positioning within the range. Audi is focusing its future development on new models, leaving open the question of how customers will respond to a lineup with fewer entry-level options.
