BMW Global Sales Achieve All-Time Record Total in 2013
The BMW Group has announced that it delivered a record 1,963,798 units during 2013, topping the previous record from 2012 by 6.4 percent. Impressive global deliveries—including that of MINI and Rolls-Royce-branded vehicles—helped solidify BMW’s status as the world’s preeminent premium vehicle manufacturer.
Furthermore, BMW Group finished 2013 with strong December sales: 186,786 vehicles were sold throughout the last month of the year, good for a 2.9 percent increase over December 2012.
“The BMW Group posted record sales once again in 2013 and is clearly the number one in the premium segment. Our success can be attributed to our attractive and innovative models, the strength of our premium brands and our strategy of balanced sales across all continents,” said Ian Robertson, Member of the Board of Management of BMW Auto Group, in a press release. “Despite the prevailing headwinds in many markets, we aim to increase sales and make 2014 another record year.”
BMW global sales totaled 1,655,138 for Bimmers, a 7.5 percent increase from 2012. A significant reason for this success was the BMW 3 Series, which increased its sales by 23 percent by moving 500,314 units; 348,540 of those 3 Series vehicles sold were the popular 3 Series Sedan. BMW also posted record-best December deliveries for BMW Brand vehicles, totaling 155,835 units. BMW also broke U.S. sales records in 2013.
Related: BMW 3 Series Trims and Features
BMW-owned MINI and Rolls-Royce brand vehicles also enjoyed record sales in 2013 with 305,030 and 3,630 vehicles sold, respectively.
With the launch of the new 2 Series, M3 Sedan, M4 Coupe, i3, and i8 in 2014, it’s likely to assume that BMW global sales will break records once more when all is said and done in 2014.
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