BMW Group Finishes the First Half of the Year with a 2.8 Percent Sales Increase
Sales for BMW's passenger cars and light trucks matched industry trends in June, while MINI sales began to decline once again
At the beginning of the year, many automotive analysts expected declining sales for BMW for most of 2018. Yet, the German automaker has proven those analysts wrong with six consecutive months of sales growth.
In fact, BMW’s overall year-to-date sales were up by 2.8 percent at the end of last month.
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So far this year, the BMW Group has sold a total of 176,022 vehicles in the United States. 153,386 of those vehicles came from the BMW brand proper, while 22,636 originated from the MINI brand.
In all, sales for BMW brand vehicles are up by 2.9 percent year-over-year. Both its passenger cars and light trucks are currently experiencing sales increases for 2018.
As for the month of June in particular, sales for the BMW Group were up by 0.5 percent. In total, BMW sold 33,553 vehicles, just barely more than the 33,372 it sold during June of the previous year.
Sales for the BMW brand proper came in at 29,407 units. That’s a 1.5 percent increase compared to the 28,962 vehicles sold during June of 2017.
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Although BMW’s light trucks have suffered minor sales losses in past months, sales were on the rise once again in June. Indeed, sales for BMW’s light trucks were up by 10.4 percent.
BMW’s line of Sports Activity Vehicles made up 53 percent of BMW’s sales during June. The BMW X3 had its biggest sales month of 2018, with a total of 5,366 units sold.
Meanwhile, BMW’s passenger cars, which had been subverting industry trends throughout most of 2018, experienced a sales decline of 2.7 percent. As BMW introduces an increasing number of utility models to its lineup, those vehicles may be drawing customers away from its traditional sedans and coupes.
MINI didn’t fare so well in June. Sales for the brand were down by 6 percent.
Still, many analysts are undoubtedly surprised that MINI year-to-date sales have increased by 1.9 percent year-over-year. BMW has sold 22,636 MINI vehicles in the U.S. so far this year.
For an in-depth look at BMW’s sales performance during the first half of 2018, take a look at the sales chart below: