April Fools’ Day Lunacy: BMW Lunar Paint
Gullible gearheads looking to go green might be excited by this BMW April Fools’ Day stunt. On April 1, the Bavarian automaker announced a looney new innovation: BMW Lunar Paint that can charge an electric vehicle using moonbeams.
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Moonbeam-powered cars sound like something straight out of “Care Bears” or “My Little Pony,” and yep, they’re just as fictional. It’s still a pretty fun idea, though. BMW bills it as a way to passively charge an EV, whether it’s day or night.
“BMW i is engineered to push the limits of electric driving, and our latest feature is no exception. BMW Lunar Paint uses revolutionary photovoltaic technology to passively recharge your battery in the hours of darkness, extending your electric range even further,” explains the Bavarian automaker.“This latest offering shows our commitment to exploring new charging technologies to help improve our electric driving capabilities. Lunar Paint expands upon our already existing Solar and Digital charging solutions.”
But the fun doesn’t stop with cars. The press release goes on to pitch BMW Lunar Paint as a way to power outhouses and humidors, and charge smartphones. It’s even powerful enough to spin the propeller on a beanie hat! As they say, the sky’s the limit.
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All things considered, The Lunar Paint joke is a clever way to raise awareness of BMW’s many electrified vehicles, like its iNEXT SAV and i8 coupe roadster, along with the innovative eDrive technology that powers them.
Kimiko Kidd is a native Daytonian. She graduated from Wright State University with degrees in environmental science and sociology. She loves her trusty old Honda Civic, but dreams of owning a 1974 Ford Falcon XB with a custom paint job and a vintage Kawasaki Z1000. In her free time, Kimiko can be found watercolor-painting, baking muffins, collecting rocks, playing old-school Nintendo games, writing her novel, sewing stuffed animals, and cosplaying as her favorite Mad Max characters. See more articles by Kimiko.