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Buick Looks to Reshape Its Lineup as It Finishes 2018 with a 5.6 Percent Sales Loss

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As Buick shifts its focus from passenger cars to SUVs, its sales took a hit during 2018

Buick’s refresh of the Regal proved to be a success

For the longest time, the Buick brand has been associated with its luxurious passenger cars. Yet, as consumer tastes turn toward SUVs and crossovers, Buick finds itself in need of a refreshed brand identity.

Accomplishing this can take time. In the interim, Buick was hit pretty hard by these trends, with sales down by 13.7 percent in Q4 2018. In the last three months of the year, Buick delivered a total of 51,257 vehicles, compared to the 59,401 models it sold during the same period in 2017.

Reasons to Consider the Buick Brand: Why buy Buick? 

The Buick to suffer the most significant sales decline as 2018 drew to a close was the Buick LaCrosse. LaCrosse sales fell to 2,118 units, a sales loss of 53.2 percent. But Buick won’t have to worry about diminishing LaCrosse sales for much longer. The LaCrosse is among the sedans that GM announced it would phase out during 2019.

2018 Buick LaCrosse

The Buick LaCrosse isn’t long for this world

Sedans weren’t the only vehicles to lose sales during the fourth quarter of 2018. Both the Buick Enclave and Buick Envision experienced declining sales during the last part of the year. Enclave sales fell 15.9 percent, while Envision sales fell 28.8 percent.

Fortunately for Buick, the Enclave experienced an overall sales growth of 2.2 percent for 2018 as a whole. The Envision was not so lucky, with sales declining 26.5 percent throughout 2018.

Buick’s other SUV, the Encore, is its best seller. 2018 sale for the Encore came in at 93,073 units, a 5.7 percent increase when compared to the 88,035 Encores Buick delivered the prior year.

2019 Buick Encore

Customers wanted more of the Encore

Finally, the Buick Regal demonstrates a new path forward for the Buick brand. Buick recently split the Buick into two models: the traditional Buick Regal Sportback and the wagon-based Buick Regal TourX.

Doing so has resulted in significant sales gains for the Regal model. Regal sales were up by 21.1 percent in the fourth quarter and 22.1 percent during the year as a whole.

Dare To Compare: Buick Enclave vs. Honda Pilot

By the end of 2018, Buick had successfully delivered 206,863 vehicles. While this 5.6 percent sales decline is far less drastic than the brand’s fourth quarter performance, it serves as a sign that Buick will want to tweak its current vehicle lineup.

To explore how Buick vehicles performed during the 2018 sales year, examine the chart below.

Buick Fourth Quarter 2018 Sales