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Fiat and Jeep Protect the Environment in Brazil

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Brazilian Plant Brazil
Brazilian Plant
Photo: Derek Keats

The auto industry often gets a bad rep for harming the environment. However, Fiat and Jeep factories are actively working to protect the environment in Brazil, and they’ve had some amazing results.


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Important steps taken by Fiat and Jeep

Brazil’s Fiat Automotive Plant has been striving to increase efficiency by utilizing the Internet of Things and Virtual Reality. As such, the factory uses 37 percent less water and 23 percent less energy to produce vehicles.

Overall, the plant’s waste decreased by an impressive 12 percent in just three years. Any waste that the plant does create goes not to landfills, but to its very own Ecological Island. Here, every single piece of waste is recycled or reused. In other words, the factory has Zero Landfill, and it was the first automotive factory to reach this goal in Brazil.

The Fiat Automotive Plant’s Body Shop has also reduced its consumption of energy. By only having specific cooling fans on when necessary, their energy consumption dropped a whopping 75 percent. For the plant as a whole, over 900 projects act to reduce the factory’s electricity consumption.

In regards to the Jeep Automotive Plant, Brazil’s factory actually doubles as a seedling factory. As a result, around 100 thousand seedlings have been brought back to nature. This project is ongoing, as 88,000 seedlings can be produced in the plant each year.

The Jeep factory takes additional measures to get the community involved in its project. Fifth graders can tour the nursery and even plant seedlings themselves, gaining a memorable educational experience.


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Both the Fiat Automotive Plant and the Jeep Automotive Plant are now producing Zero Landfill and are continuing to help the environment. It’s nice knowing the FCA is using its green thumb in Brazil.