There’s no question that Nissan vehicles carrying the NISMO badge are some of the most exciting cars on the road. The Nissan GT-R and Nissan 370Z are the first vehicles that come to mind when you think of the NISMO performance brand, but it is also available on the Nissan Juke and Altima. It has just been announced that soon that list will be growing, with even more NISMO models coming to market.
For shoppers and enthusiasts alike, the NISMO brand means increased performance and a sportier driving experience, so more of these cars on the road is an exciting idea. According to Nissan, 15,000 units of the performance brand are sold every year, which is a fair amount considering the limited models available. To get more vehicles to market with a short period of time, Nissan has created a new group called the NISMO Cars Business Department. It will use resources from Nissan, Nissan Motorsports International, Autech, and other pieces of the Renault-Nissan Alliance.
According to the automaker, this expansion of the NISMO line will focus on its existing markets of Japan (of course), Europe, North America and the Middle East. Besides just building new performance car, the brand will also work on improving NISMO awareness in the general public. This includes having more NISMO road vehicles in dealership showrooms and holding fun events for NISMO drivers to make ownership of these cars a ticket to an automotive enthusiasts club.
We are all very excited to see what Nissan models will be upgraded with NISMO packages as this initiative picks up steam. They will certainly make running errands a lot more fun.
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