GMC, Buick Win 2015 Brand Image Awards from Kelley Blue Book
General Motors picked up two awards in the 2015 Kelley Blue Book Brand Image Awards, with Buick taking the title of Best Value Luxury Brand and GMC earning Most Refined Brand.
Buick earned its third straight KBB Brand Image Award for offering an upper tier sense of luxury while maintaining affordable starting prices.
“Earning this recognition three consecutive years indicates that we’re shifting consumer perception,” said Duncan Aldred, vice president of Buick. “Consumers now understand that great products and service is what to expect from Buick.”
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GMC takes home Most Refined Brand for the second year in a row thanks to a strategy that, according to KBB.com, “offering professional-grade panache for not much more money than competing mainstream brands.”
While GMC maintains a reputation as an affordable brand, higher-end models with the Denali trim are as luxurious as they come, boasting an exceptional level of fit, finish, and—yes—refinement.
As is the case every year, the KBB Brand Image Awards are determined by the sentiments of new-vehicle shoppers researching potential future purchases at KBB.com. This year, more than 12,000 customers were polled.