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GMC Earns Record ATPs in October As Denali Penetration Remains Strong

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The 2017 GMC Sierra HD will be even more powerful than last year’s model

2017 GMC Sierra HD Denali

Driven by strong year-over-year growth from the Acadia, Canyon, Savana, and Sierra, GMC not only achieved overall and retail growth in October, but at achieved its highest retail average transaction prices (ATPs) ever for the month.

GMC’s sales in October totaled 44,630 vehicles, up 4.6% year-over-year from sales of 42,668 vehicles in October 2016. Retail sales were up 3.8% at a total of 38,434 vehicles. Of the latter, GMC reported that 30% of all sales were high-priced Denali variants, bolstering the brand’s ATPs and down only slightly from September’s record Denali penetration of 33%.

As ever, the Sierra was the brand’s volume leader, bolstered even more so in October with growth of 25.5% overall. Sierra sales totaled 18,895 trucks for the month, bringing the nameplate’s to-date total to 173,371 sales.

Sales of the Acadia continued to grow year-over-year, rising 5.2% in October with 9,012 vehicles sold. Through October, Acadia sales have risen 36.8% with 91,790 vehicles delivered, up from 67,109 vehicles at the same point in 2016.

Canyon sales also got a slight bump in October, increasing 2.7% year-over-year with a total of 2,860 trucks delivered. Savana got a significant year-over-year increase with deliveries of 1,845 units, up 142.8% from 2016. Sales of the Savana are up 77.5% through 10 months at 26,013 vehicles delivered.

Terrain sales were down 20.6% with 5,046 deliveries, Yukon sales were down 26.8% with 4,158 deliveries, and Yukon XL sales were down 18.9% with 2,814 deliveries.

Through October, GMC’s overall sales have increased 3.7% with 450,264 vehicles delivered. Retail sales are down slightly at 379,976 vehicles.