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GMC Sales Rise 9.4% in August; Denali Penetration Hits New Single-Month Record

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GMC brought its full lineup of vehicles to the 2017 Chicago Auto Show, including the 2017 GMC Sierra Denali

GMC sales in September totaled 47,329 vehicles, up 9.4% year-over-year from September 2016. Retail sales also saw notable gains, climbing 5.8% with 40,938 vehicles sold. September was also a huge month for Denali, with overall penetration the highest ever for a single month at 33%. Denali penetration for the Sierra totaled 38% at retail, helping to bring the truck its 12th straight month of having the highest average transaction price (ATP) for its segment.

Overall sales of the Sierra totaled 18,106 trucks in September, up just 0.2% from 2016. In terms of growth, GMC was led by the Savana, which more than tripled its sales in September at a total of 3,465 vans sold. Sales of the Savana have been consistently strong throughout 2017, growing 73.9% through the first three quarters of the year.

Sales of the GMC Acadia rose 11.3% at 7,564 units, bringing its to-date total to 82,778 units sold. Terrain sales also continued to get a bump from the launch of the all-new 2018 model, growing 61.2% with 9,116 vehicles sold in September. Terrain also saw its best September ever at retail with 66% growth. Sales of the Yukon fell 32.2% at 3,591 vehicles, and sales of the Yukon XL fell 26.7% at 2,565 vehicles.

Through September, GMC sales are up 3.6% at 405,634 vehicles sold in the United States. Retail-wise, the brand is down 1.1% with sales totaling 341,542 vehicles, but the brands ATP to date is the highest in history at $43,210 per vehicle sold.