GMC got off to a rocky start to 2018 in January with sales declining 11.4% overall at 33,058 vehicles delivered and 8.9% at retail with 27,799 vehicles delivered. GMC’s sales suffered as result of five of the seven vehicles in its current lineup experiencing double-digit year-over-year declines in volume.
Two GMC vehicles did produce positive momentum in January, both at retail and overall. The all-new GMC Terrain saw a 14% year-over-year increase at retail, and its sales were up 14.2% overall at 7,130 vehicles delivered. Canyon sales rose 5% at retail and 5.4% overall with 2,171 trucks delivered in January.
In terms of volume, GMC was led by the Sierra, which saw deliveries totaling 11,224 vehicles but an 18.3% decline in volume. Acadia sales fell 16.4% at 7,444 vehicles delivered, Yukon sales fell 12.3% at 2,701 vehicles delivered, Yukon XL sales fell 18.8% at 1,688 vehicles delivered, and Savana sales were down 43.3% at 700 vehicles delivered.
GMC did not report sales or ATPs with respect to its Denali sub-brand, which experienced a record year in terms of penetration in 2017. Last year, Denali models made up 29% of all GMC sales, helping drive average transaction prices of $43,800 per vehicle. Four GMC products saw Denali penetration of 30% or better last year—Acadia (30%), Sierra HD (50%), Yukon (54%), and Yukon XL (63%).
“GMC had an outstanding year and continued to demonstrate its strong position in the broader GM portfolio,” said Duncan Aldred, vice president, Global Buick and GMC. “We introduced an all-new Terrain in a competitive and quickly growing segment, increased demand for the Denali sub-brand, and consistently delivered premium trucks and SUVs to our loyal and new customers whom we know seek top quality and excellent value for their money.”
