Honda Clarity Plug-in Hybrid Ad to Educate People on What the Heck a Plug-in Hybrid Is
Among electrified vehicles, plug-in hybrids have a bit of a problem. Although they combine the benefits of both electric and conventional hybrid vehicles, they don’t have the benefit of simplicity—electric cars just run on electricity and normal hybrids just work like a regular car, while plug-in hybrids operate as an electric for a shorter distance before switching to gas power.
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Beyond that, car dealers in general aren’t particularly interested in education on the subject, so you have dealers who leave the cars uncharged and thus don’t run in electric-only mode on test drives, or buyers who are under misconceptions that the plug-in hybrid is a pure electric, or a gas hybrid like the Prius.
Into this atmosphere of confusion, Honda has released the Clarity Plug-in Hybrid, and to straighten out this problem, it released this ad, marketing the Clarity as an electric car that you don’t need to worry about running out of charge in.
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Hopefully, this works out well in the market, as with the launch of the 2018 Honda Clarity Plug-in Hybrid, the Chevy Volt has its first direct competitor. While most plug-in hybrids having shorter ranges (most around 20 miles or below), the Honda Clarity’s 47-mile electric range and 340 mile combined range puts it directly comparable to the 2018 Chevrolet Volt, which has a 53-mile electric range, and around 420 miles combined.
We previously talked about how the Chevy Volt may see a tough fight against the Toyota Prius Prime, but now it seems that the Clarity has the potential to give them both a run for their money.
News Source: Green Car Reports