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Honda Earns Fifth Best Value Brand Award

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2016 Honda Civic on display at the Chicago Auto Show

The 2016 Honda Civic on display at the Chicago Auto Show

For the fifth time, Honda has been named the automotive industry’s “Best Value Brand” in Kelley Blue Book’s 2016 Brand Image Study. The award is based on responses from non-luxury new car shoppers.

“This Best Value Brand award from KBB validates the efforts of Honda engineers and our dealers to offer our customers products with high levels of quality, reliability and value,” said Honda automobile senior vice president and general manager Jeff Conrad.

The 2016 Brand Image Awards recognize car companies that scored well in Kelley Blue Book Strategic Insights’ Brand Watch study, which gathers consumer automotive perception data.  Brand Watch is an online brand and model perception tracking study that collects data from over 12,000 in-market new-vehicle shoppers each year on Kelley Blue Book’s

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Brand Watch’s comprehensive study is conducted annually to provide insight into how shoppers perceive the various factors that inform their purchasing decisions, and also gauges new car shoppers’ brand and model familiarity and loyalty.

As previously mentioned, this marks Honda’s fifth time in seven years achieving the Best Value Brand, after claiming the title in 2011, 2012, 2013, and 2015.

“Our Kelley Blue Book expert vehicle reviewers consistently praise Hondas for their overall excellence and strong value story, so it is not surprising that car shoppers feel the same way, naming Honda as Kelley Blue Book’s Best Value Brand again this year,” said Jack R. Nerad,’s executive editorial director and executive market analyst. “Based on the brand’s legendary quality and reliability, Honda previously won that title in 2015, as well as 2011—2013.”

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