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Honda is ‘Best Overall Brand’ in 2019 KBB Brand Image Awards

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It’s also the ‘Best Value Brand’ and ‘Most Refined Brand’

2019 Honda Civic Sedan Touring
Photo: Honda

For the second year running, Kelley Blue Book has named Honda as America’s Best Overall Brand as well as its Most Refined Brand — not to mention its “Best Value Brand,” this one for the fifth consecutive time. Yes, Honda does win a lot of awards.

All of these awards were meted out as part of Kelley Blue Book’s 2019 Brand Image Awards. KBB, one of the most trusted sources of all things automotive, noted Honda’s “sterling reputation for quality” as just one of the reasons for naming it the winner.

“The breadth of its lineup with impressive vehicles ranging from the efficient and affordable Fit up through its Pilot 3-row SUV is evidence that Honda is committed to having a vehicle that’s suited for both first-time buyers and loyal owners looking for that next Honda to fit their current needs,” the editors at KBB wrote.


Related: Autotrader says the Civic is one of the best CPO cars

That aforementioned quality also earned Honda the “Best Value Brand” title. According to KBB, the automaker’s reputation for durability and reliability give Honda models great resale value, while many of its sedans and crossovers offer “class-above” amenities.

Finally, Honda was named the “Best Refined Brand” thanks not just to the quality of the materials it uses in its cars, but also to the way these materials “come together in a cohesive manner, from the solid sound of a door closing to the tight seams in the way the interior fits together.” It had eight vehicles in the top 15 in refinement.

Most people already know Honda has a reputation for quality, but it’s good to know that quality is not ongoing and just a relic of the past.


Related: 3 reasons to buy a used Honda