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Honda New Sponsor of Classic Disneyland Resort Autopia Attraction

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Rendering of Autopia main attraction marquee, Disneyland Park, Anaheim, CA. Honda announced its sponsorship of the classic attraction, which dates back to the opening day of Disneyland Park in 1955.

Honda has announced that it will be the new sponsor of the Disneyland Resort attraction Autopia, a classic ride that allows visitors to steer specially designed bumper cars around an enclosed track. Honda also committed to continue its multiyear strategic alliance with Disneyland Resort.

Autopia—a portmanteau of the words “automobile” and “utopia”—has been a part of Disneyland since the amusement park opened in 1955. Located in the futuristic (or, at least it was in 1955) Tomorrowland area of the Anaheim, California-based theme park, Autopia was meant to represent the future of what would become America’s multilane limited-access highways, which were then still being developed.

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“Autopia has brought joy to generations of families and has created lasting memories for millions of Disneyland guests,” said Takuji Yamada, the president & CEO of American Honda Motor Co. “Honda is proud to sponsor this iconic attraction and continue our alliance with Disneyland Resort.”

As part of Honda’s sponsorship of Autopia, the ride will receive an updated look and storyline that the automaker says has already begun and will continue over the next several months. Additionally, the vehicles are already “Honda powered,” since the cars use Honda engines.

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“The updates to Autopia provide a perfect opportunity to showcase our long-standing relationship with Honda, and we look forward to sharing the attraction with our guests later this year,” said Disneyland Resort President Michael Colglazier.

Honda has been sponsoring Disneyland Park’s fireworks, Grad Nite events, and an exhibit in Tomorrowland that features the ASIMO robot since 2005.