Honda Partners with DreamWorks to Create “Honda Dream Drive” VR Experience
In anticipation of the upcoming Consumer Electronics Show in Las Vegas, today Honda announced that it is collaborating with DreamWorks Animation to demonstrate a new virtual reality content and solutions test bed for the in-vehicle experience.
Honda will demonstrate its Honda Dream Drive in-car virtual reality prototype featuring DreamWorks Animation at CES 2017, January 5th through the 8th. CES attendees can go to the Dream Drive at the Honda booth to experience it for themselves during show hours.
Honda says that its alliance with DreamWorks will focus on creating a software development kit that marries live telematics data to feed in-vehicle entertainment, education, and information applications which are contextually synchronized with the motion of the vehicle in real-time. The project brings to life the Honda Dream Drive prototype, which uses a Virtual Reality headset to immerse passengers riding in Honda vehicles in a VR world triggered by the vehicle’s motion.
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“Entertainment in the car is rapidly changing as consumers rely more and more on personal devices and Honda sees new opportunities to create unique experiences for our customers,” said John Moon, Developer Relations Lead at Honda Developer Studio. “The collaboration with DreamWorks enables Honda to enhance the in-vehicle experience through new ways of delivering information and entertainment.”
At CES 2017, the Virtual Reality experience will feature content from the DreamWorks animated movie Trolls.
“We see the cabin of an automobile as an untapped platform for delivering entertaining and educational experiences to consumers,” said DreamWorks Animation’s Chief Animation Technology Officer Jeff Wike. “Working with Honda has enabled us to bring our collective talent together to explore and identify opportunities in adapting and creating new forms of consumer engagement.”
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