Honda Project Drive-In Helps Save Brownsville Drive-In
Honda has announced the Brownsville Drive-In in Pennsylvania has become the tenth drive-in theater to benefit from Honda Project Drive-In, a national effort to save as many of America’s drive-ins as possible.
Unfortunately, the end of 35mm film distribution has meant that many drive-ins could not afford to stay open because of the steep cost of switching to digital projection. Through Project Drive-In, Honda has been able to raise awareness across the United States and to offer communities all around the opportunity to help preserve American cinema and car culture.
In this particular case, the remaining funds from the Save the Drive-In Fund at Indiegogo as well as an additional $5,000 donation from vAuto will be used by the Brownsville Drive-In Theater to purchase a new digital projector, enabling it to stay in business.
More than two million people voted for the Brownsville Drive-In as well as nine other drive-in theaters so that they could receive Honda’s support.
“With drive-in season about to begin, the timing couldn’t be better for the Grindstone community to celebrate a small business where families can share the cinema experience together under the stars,” said Alicia Jones, manager of social media at American Honda Motor Co., Inc.